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Why Email Campaigns Often Fail

Why Do Email Campaigns Often Fail?

A recent analysis of email activity performed by Titan Atlas suggests that emails sent as campaigns often fail to reach their intended recipients.
The reasons for this are many and varied, but many are blocked by Spam filters.
It is worth gaining a little understanding of how these filters work and what they do prior to lashing out hard earned money on a campaign.
A spam or junk mail filter is designed to do… Continue reading

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