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little understanding

Why Email Campaigns Often Fail

Why Do Email Campaigns Often Fail?

A recent analysis of email activity performed by Titan Atlas suggests that emails sent as campaigns often fail to reach their intended recipients.
The reasons for this are many and varied, but many are blocked by Spam filters.
It is worth gaining a little understanding of how these filters work and what they do prior to lashing out hard earned money on a campaign.
A spam or junk mail filter is designed to do… Continue reading

Workplace IT Gets Personal

While it may be viewed with trepidation by many IT leaders, consumerisation is essentially a good thing for the workplace.

Up until quite recently, IT was a dark art for most of the business-line workforce, who had little understanding of what it could do for their organisation’s performance. This led to a lack of engagement with what was increasingly becoming a critical part of their working lives and many costly IT programmes failed to deliver business benefits… Continue reading

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